Kick off Santa Cruz Beer Week with Beer Thirty!  

Uncommon Brewers will be in the house showcasing their unique and often hard to find beers. Welcome the newest member of the Santa Cruz County craft brewing community, Scotts Valley’s Steel Bonnet Brewing Co., with their small batches of artisan quality craft beer in a range of styles. Also joining the line-up is Highway 1 Brewing Co. from nearby Pescadero! There will be a selection of food pairings to up the ante from Tabitha Stroup chef & owner of Friend in Cheeses Jam Co. Come savor farmstead cheeses, homemade jams, meats from El Salchichero & other culinary delights that pair well with craft beer!

In the News:

What a competition! Whole Foods Market Santa Cruz nominated three companies for the 

Local Foodmaker Grant.  

Our fans showed their support and voted up to the the last minute. We are truly honored by all of the love showered on this little company! 


Thank you so much to everyone who shopped on the 2nd!  We now have enough money to buy the much needed automated lid machine and give Tabitha's hands a break from screwing on each and every lid. PHEW! 


Local Heroes Award

For the second year in a row, 

Friend in Cheeses's

Tabitha Stroup, won 

Edible Monterey Bay's 

Local Heroes Award!  

She was named 

Best Food Artisan.

We are so proud of her continued hard work and dedication both, in the kitchen and in the community. 


Upcoming FICJC Events:

August 1, 2014 5:30-8 pm Santa Cruz

The Art of Food: Taste. Appreciate. Savor

Come and sample some of summer's best crops from their farm and local food artisans on First Friday, August 1, from 5:30pm to 8pm at Homeless Garden Project's Downtown store.

Savor treats from local food artisans La Vie, Friend in Cheeses Jam Company, Blossom's Best, Farmhouse Culture, Lovebird Chocolates and local cookbook author Elizabeth Borelli. 

Enjoy live music by local musicians Rick Zeek and Rahn Wilson.
Demonstration by fruit and vegetable carving artist Petcharee Tamawong 

September 11, 2014 6:30-9 pm Berkeley

Getting on the Shelf: A Conversation About   

     The Retail Process

Bay Area niche food producers want to get into national, regional, and hyper-local stores, but the question is HOW?

We’re bringing together buyers and a number of producers (Friend in Cheeses Jam Co) for a deep dive into this process. Join us for an evening of stories and advice from food makers and their retail partners. Novices, experts, foodies and others welcome. Food samples will be provided.