Saturday, AUG 16

On Saturday, August 16th, La Cocina will be hosting the 

6th Annual Street Food Festival in San Francisco’s Mission District with over 80 local vendors to celebrate food entrepreneurs in the Bay. Friend in Cheeses Jam Company will be sampling and selling in the Whole Foods Booth along with all of the other Local Foodmaker Grant winners. Stop by and say hi!




The Festival will take place in the Mission District from 11 a.m until 7p.m on Folsom St. from 20th to 26th, 21st and 25th from Treat St. to Shotwell St., as well as the Cesar Chavez Elementary School parking lot, Parque de los Ninos Unidos and Jose Coronada Playground.

In the News:

What a competition! Whole Foods Market Santa Cruz nominated three companies for the 

Local Foodmaker Grant.  

Our fans showed their support and voted up to the the last minute. We are truly honored by all of the love showered on this little company! 


Thank you so much to everyone who shopped on the 2nd!  We now have enough money to buy the much needed automated lid machine and give Tabitha's hands a break from screwing on each and every lid. PHEW! 


Local Heroes Award

For the second 

year in a row, 

Friend in Cheeses's

Tabitha Stroup, won 

Edible Monterey Bay's 

Local Heroes Award!  

She was named 

Best Food Artisan.

We are so proud of her continued hard work and dedication both, in the kitchen and in the community. 


Upcoming FICJC Events:

September 11, 2014 6:30-9 pm Berkeley

Getting on the Shelf: A Conversation About   

     The Retail Process

Bay Area niche food producers want to get into national, regional, and hyper-local stores, but the question is HOW?

We’re bringing together buyers and a number of producers (Friend in Cheeses Jam Co) for a deep dive into this process. Join us for an evening of stories and advice from food makers and their retail partners. Novices, experts, foodies and others welcome. Food samples will be provided.

We had such a fun time at Beer Thirty, kicking off Santa Cruz Beer Week.  Thanks to everyone that came and noshed!